Continuous effort-not strength or intelligence-is the key to unlock our potential~Sir Winston Churchill. Part of an effective marketing campaign for your spray tanning business is to promote yourself as an expert in your field. You can do that a number of ways, including writing articles for industry magazines, consumer self-help publications and for posting on your own website.
What to Include in Your Articles
Industry associations, take polls and track trends. This information is available to you as a member and can provide effective sources for article ideas and content. Quote manufacturers in your articles, cite recent studies and highlight new products that you learn about through industry sources. Additionally, articles should contain keywords that will be picked up by search engines online to increase traffic to your article, which ultimately leads readers to your website. Also, place a call to action in all your articles.
How to Write the Article
Rely on your own experience, the research of industry experts and your enthusiasm for the work you do to craft short, direct, interesting articles for readers. Start with a subject and find examples from your experience, customers or vendors that speak to that subject. Keep the article short and to the point. Refrain from making your writing too marketing-heavy and instead rely on a simple sentence at the end that directs readers to your company for service. If you write the article yourself, have someone experienced with editing copy examine it for you. Alternatively, you could come up with article ideas and hire a freelance writer to craft the pieces; many will allow you to place your name as the author.
Where to Place Your Articles
Industry and do-it-yourself publications accept well-written articles for publication and often will provide you with a detailed byline and contact information in the magazine. Online publications continually need a supply of informative articles. Post your articles on a blog that draws the DIY crowd or other potential customer bases. Write articles that cross industries. For example, you could write about the environmental impact of new solvents and send the article to a local mass market publication or an environmental group. Create a blog on your website, tweet your article, keep your customers, family and clients up to date through FB. Happy blogging!!
