When starting out, I’d hit the busiest hair salons, gyms and dermatologists offices in your area. Leave discount cards for a percentage off a guest’s first tan. You’ll be surprised at how many calls you get from people picking up cards at one of their regular stops.
Another great way to get people talking about your service is by offering free face tans at one of these businesses.
The owners or doctors will usually welcome you because you are offering a little perk for their guests. Rather than just soliciting business, you are offering them a free mini service. You can also do this at local community events, bridal fairs or outdoor fairs. The response is incredible. The tan looks great on the face because it evens out the complexion and makes the guest look radiant.
Most people love it and want the same bronzed look on their whole body. And it couldn’t be any easier for you to do. You simply give them a beauty cap to put on and drape a black towel around their neck/chest area and gently tuck it into their shirt. Have them close their eyes and their mouth and spray their face, giving them a break to take a breath in the middle. You can take the beauty cap and towel off immediately and they are on their way.
It takes you seconds and costs you pennies and gives your guests the best sales pitch ever- a tanned face they love. You can also print one page flyers to pin on grocery store boards, libraries, community centers and gyms.
By: Sandra Myatte- SC Master Trainer
