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Imagine this dilemma: One of your customers is leaving on a cruise in less than a week, and she has been so busy that she has not had time to tan. What to do? Being the knowledgeable salon professional, have the perfect solution—offer her a spray tanning treatment.

Afraid that offering a spray tan treatment is counterproductive to selling indoor tanning? Think again. What better way to secure customer confidence than by showing them how to even out those unsightly tan lines? Most salons offer a complete line of sun protection products, so round out that promotion by offering your client a pre-scrub treatment with a spray tan to achieve a flawless overall glow, you will find it will shed new light on your profits.

Sunless tanning, once again has gained popularity.

Self tanners and spray tans have gained popularity in the past few years for a number of reasons. Certain members of the medical community’s condemnation of UV light have caused some sun worshippers to seek refuge indoors. Trends are showing that men and woman are taking considerable measures in the war of fighting wrinkles. In addition; many salons owners are noticing a trend toward their clients covering their faces with towels to avoid premature wrinkling. Spray tanning is a perfect solution for those telltale towel lines on their faces and necks.   It’s a great remedy for those people who have problems tanning or for difficult areas to tan such as hands and feet.

The tanning industry recognizes dihydroxyacetone, or DHA, as the colorless sugar that makes the magic happen in the self tanning process. DHA reacts with skin proteins, including amino acids, in the outermost layer of the skin. The reaction develops brown skin coloring that looks similar to a natural tan. Unfortunately streaking, botching and orange skin tints, quickly encapsulated everything viewed about sunless tanning.

Business Success with Sunless:

The mention of “sunless tanning” used to raise the hackles of many indoor tanning salons and spa owners. The whole concept—tanning without the use of ultraviolet radiation—went against everything salons stood for. Maybe it still does in some cases. After all, why would a customer come to a salon when her or she could stay at home and apply a lotion for an instant tan? The question isn’t as perplexing as it once was. In fact, the truth is sunless can be a salon owner’s friend.  As the refining process evolves; companies continue to produce a higher quality, more predictable DHA. The result is a more natural-looking off the beach look, without the ill effects of the sun. Clients no longer have to shy away from this service, a flawless application is the new lingo used to attract customers to this service.

As sunless tanning technology improves and education about it spreads through the industry, salon owners are beginning to understand the symbolic relationship between salons and sunless. By offering this service, salons can now satisfy yet another group of potential customers. When marketed properly, having the right equipment and solutions, these services can be an excellent ancillary profit center.

Besides, it’s becoming a sad fact in this industry that clients and professionals are still talking about the negative effects of past generations of sunless products. Like any other skin care products, sunless solutions have also advanced in technology. More and more companies have added anti aging ingredients to their formula, botanical extracts and skin softeners, harmful ingredients that can be harmful to the skin have been removed.  If you are looking to invest in bringing this service to your salon, look for quality of ingredients, education, and a skin care product line that supports this treatment, which is essential not only to prolong the life of a tan but also to maintain the quality of the skin between sessions.

Educating customers  ,is the first step in getting them to buy. In fact, informed salon owners may find sunless products to be exactly what they are looking for to diversify business

 Tan Responsibly

 Sandra Myatte/Educator and Founder for Sun Cocktail Industries

Sandra Myatte

Sandra Myatte

Sandra, launched Sun Cocktail, sunless formulas and equipment in 2006. With her vast experience and knowledge in business, she has become a sought after beauty and social media blogger. A contributor in beauty magazines and speaker in beauty trade shows.

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