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Determining your pricing menu is the single most important decision you will make when shaping your spray tanning business.

It is important to know your clientele, your area and the existing market. It is also important not to price your service too high so that it is not realistic for your guests to get their spray tan once a week. But you also want to maximize your time and make a great profit doing this service. Always have packages available so guests can get a discount by purchasing a packing of tanning sessions at one time.

You can also offer a “special event tan” where the guest gets an hour-long session with the “expert tanner.” My accounts usually charge double for this service. It is perfect for guests who want the extra attention and want to make sure every detail is perfect. A special event tan is very popular for weddings, birthdays or before a photo session.

Sandra Myatte

Sandra Myatte

Sandra, launched Sun Cocktail, sunless formulas and equipment in 2006. With her vast experience and knowledge in business, she has become a sought after beauty and social media blogger. A contributor in beauty magazines and speaker in beauty trade shows.

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